Tag: Reception theory

1. Which of the following is the idea generating component of communication? Sender Message Channel Receiver Correct Answer: (A) Sender Explanation: Sender: The person who intends to convey the message with the intention of passing information and ideas to others is known as sender or communicator. 2. Who is considered as the inventor of television? Charles Babbage John Logie Baird Thomas Alva Edison None of the above Correct Answer: (B) John Logie Baird Explanation: On January 26, 1926, John Logie Baird, a Scottish inventor, gives the first public demonstration of a true television system in London, launching a revolution in communication and entertainment. 3. Who is well known for his comment on communication : ‘Who (says) What (to) Whom (in) What Channel (with) What Effect’ Frank F X Dance Harold Lasswell Marshall McLuhan Joseph A Devito Correct Answer: (B) Harold Lasswell Explanation: The Lasswell model of communication describes who is saying something, which channel is used to convey the messages, who the message is aimed at and what effect the message has. 4. Who introduced the concept of global village? Marshal McLuhan Wilbur Schramm Noam Chomsky Henry Luce Correct Answer: (A) Marshal McLuhan Explanation: Marshall McLuhan, who was a Canadian thinker, coined the term 'global village' in the 1964 to describe the phenomenon of the world's culture shrinking and expanding at the same time due to pervasive technological advances that allow for instantaneous sharing of culture. 5. The first Malayalee actor to win the best actor award in the national film awards Premji P J Antony Gopi Balan K Nair Correct Answer: (B) P J Antony Explanation: P. J. Antony received the National Film Award for Best Actor for his performance in Nirmalyam in 1974. He was also the first actor working in Malayalam cinema to receive the award. 6. Control Analysis is a part of……. Propaganda model Rhetoric model Bucket Model Interactive Model Correct Answer: (A) Propaganda model Explanation- All over the world, the media is used to control and for propaganda purposes. The Propaganda model of media control was introduced by Edward. S. Herman and Noam Chomsky in their book ‘Manufacturing Consent – The Political Economy of the Mass Media’. 7. Spandrel is related to Noam Chomsky Language Faculty Exaptation All of these Correct Answer: (D) All of these Explanation- The idea that language was a spandrel, a term coined by Gould, flew in the face of natural selection. In fact, Gould and Chomsky pose the theory that many human behaviors are spandrels. These various spandrels came about because of a process Darwin called “pre-adaptation,” which is now known as exaptation. 8. Short summary of a technical report is called Research Abstract Publication Article Precis Correct Answer: (A) Research Abstract Explanation- An abstract is a brief summary of a research article, thesis, review, conference proceeding, or any in-depth analysis of a particular subject and is often used to help the reader quickly ascertain the paper’s purpose. 9. What is an example of contraction? Ad Subheads Vox Pop All of these Correct Answer: (A) Ad Explanation- Contractions help to save space when preparing advertisements, slogans, and other written works that must be short and to the point. 10. ‘’The first way to get to know the Indians is to become like one of them; and it is by learning their language that we will become their fellow citizens.’’ This statements pertains to which method? Participant Observation Life History Ethnography All of these Correct Answer: (D) All of these Explanation- Participant observation is one type of data collection method typically used in qualitative research and ethnography15. Life history interviewing is a qualitative method of data collection where people are asked to document their life over a period of time.

Tag: Reception theory

Day 9- Daily Mass Communication Quiz (DMCQ)

SEMIOTICS: FAMOUS THINKERS AND THEIR CONTRIBUTIONS

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