Newcomb’s model of communication is (A) Linear (B) Oval (C) Rectangular (D) Triangular Correct Ans: (D) Explanation: Newcomb’s model of communication is a triangular model that focuses on maintaining social balance and relationships. Unlike linear models, which show a one-way flow of information, this model highlights the interactive nature of communication. Introduced by Theodore M. […]
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When the receiver is in little need of information, it is known as (A) Passive search (B) Passive attention (C) Active search (D) Active attention Correct Ans: (B) Explanation: Passive attention occurs when people receive information without searching for it. They notice the message but do not focus on it. This happens in daily life,
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Jacobson’s Model of Communication has constituent factors numbering (A) two (B) Four (C) six (D) eight Correct Ans: (C) Explanation: Roman Jakobson’s model of communication consists of six key factors. He introduced this model to explain how different elements interact in the communication process. These factors ensure that messages are effectively sent, received, and understood.
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The Westley and McLean Model of communication identifies _______ role of the receiver. (A) The advocacy (B) The environmental (C) The gatekeeper (D) The behavioural Correct Ans: (D) Explanation: The Westley and McLean Model of communication emphasizes the behavioral role of the receiver. Unlike earlier models, which focused primarily on message transmission, this model recognizes
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The universal model of communication will have (A) Six components (B) Five components (C) Four components (D) Three components Correct Ans: (B) Explanation: The universal model of communication always functions with five essential components. Each of these elements plays a vital role in ensuring smooth and effective message exchange. Without them, communication would break down.
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Assertion (A): Communication Research is only confined to the elements of transmission model. Reason (R): No fund is available to explore the new areas of communication. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true, but (R)
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The Shannon and Weaver model of communication is: (A) Modular (B) Circular (C) Linear (D) Non-linear Correct Ans: (C) Explanation: The Shannon and Weaver model of communication follows a linear structure. It presents communication as a one-way process where a sender transmits a message through a channel to a receiver. This model, developed in 1949,
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The source – message – channel – receiver model of communication was devised by (A) Shannon and Weaver (B) David Berlo (C) Wilbur Schramm (D) Westley and McLean Correct Ans: (B) Explanation: David Berlo devised the Source-Message-Channel-Receiver (SMCR) model of communication. This model, introduced in 1960, is widely recognized for simplifying and clarifying the process
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