Assertion (A): There is a rise in the number of ‘Religious TV Channels. Reason (R): The majority TV audience in India likes to watch religious programmes. (A) Both (A) and (R) are true (B) Both (A) and (R) are true but (R) is not the correct explanation of (A) (C) (A) is true but (R) […]
The Growth of Religious TV Channels in India Read More »
Assertion (A): Greater the attention media pay to issues, events, or personages, the greater is the importance given by the audience to them. Reason (R): Media can only influence what the people are to think about, not the direction of opinion on issues. (A) Both (A) and (R) are true (B) Both (A) and (R)
Media Influence on Public Perception: The Agenda-Setting Theory Read More »
Assertion (A): Corporate identity leads to Corporate Image. Reason (R): It promotes social identity and social responsibility. (A) Both (A) and (R) are true (B) Both (A) and (R) are true but (R) is not the correct explanation of (A) (C) (A) is true but (R) is false (D) (A) is false but (R) is
Corporate Identity and Corporate Image: Read More »
Assertion (A): The mass media audience is neither organised nor self-acting. Reason (R): Anonymity is the major factor that contributes to this situation. (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is not the correct explanation (C) (A) is true, but (R) is false (D) (A) is
Mass Media Audience and Anonymity Read More »
Assertion (A): The experimental filmmakers, whether favouring rhythmical abstraction or surrealistic projections of inner reality, approach the cinema with conceptions which alienate it from nature. Reason (R): They are ignoring the spirit of modern printing and literature and preferring creativity that inhibit camera exploration of reality. (A) Both (A) and (R) are true (B) Both
Experimental Filmmakers and Their Approach to Cinema Read More »
Assertion (A): Newcomb’s model implies that any communication system may be characterized by a balance of forces. And any change in any part of the system will lead to strain towards balance and symmetry. Reason (R): Because imbalance or lack of symmetry is psychologically uncomfortable and generates internal pressure to restore balance. (A) Both (A)
Newcomb’s Model of Communication and Balance Read More »
Assertion (A): The market finds that violence and sex draw larger audiences, therefore commercial entertainment offerings tend to dominate the media. Reason (R): The market makes money by programming that yields negative externalities that improve bottom line and consequently ignores positive public sphere by the media. (A) Both (A) and (R) are true (B) Both
Impact of Violence and Sex on Commercial Entertainment Read More »
Assertion (A): Relative to participant receivers, observers represent lesser independence with senders. They offer a distinctive perspective devoid of perpetual bias, cognitive load, relational engagement and conversational demands. Reason (R): Sender participants do not possess greater ability to make discrimination than participant receivers who are occupied with conversational responsibilities. (A) Both (A) and (R) are
Observers vs. Participant Receivers in Communication Read More »
