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public relations strategy

A professional working at a desk sketching a circular RACE model diagram in a notebook, representing public relations planning in an office environment.

The RACE Model of Public Relations: A Strategic Framework for Effective Communication

Leave a Comment / Advertising and Marketing Communication, Home, June 2024, Year-wise PYQ /

Public relations is a structured and strategic process that helps organizations build strong and lasting relationships with their publics. In this context, the RACE model of public relations is one of the most widely used frameworks. It offers a clear method for planning, implementing, and evaluating communication activities. Origin and Concept of the RACE Model […]

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The main objective of Public Relations is to

Leave a Comment / Dec 2015 (II), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper II) /

The main objective of Public Relations is to (A) Increase the sale of manufactured goods (B) Enhance the image of organisation in public domain (C) Make internal politics public (D) Keep the channels of grapevine open Correct Ans: (B) Explanation: The main objective of Public Relations (PR) is to enhance the image of the organization

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Four audience Dimensions evaluated specific PR Program are: 

Leave a Comment / June 2015 (III), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper III) /

Four audience dimensions evaluated to determine effectiveness of a specific PR Program are:  (A) Coverage, target, influence and objectives (B) Influence, response, coverage and impact (C) Response, target, influence and message (D) Message, influence, impact and target Correct Ans: (B) Explanation:In public relations, evaluating a campaign’s success requires more than just looking at visibility. Instead,

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