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public relations strategy

The main objective of Public Relations is to

Leave a Comment / Dec 2015 (II), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper II) /

The main objective of Public Relations is to (A) Increase the sale of manufactured goods (B) Enhance the image of organisation in public domain (C) Make internal politics public (D) Keep the channels of grapevine open Correct Ans: (B) Explanation: The main objective of Public Relations (PR) is to enhance the image of the organization […]

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Four audience Dimensions evaluated specific PR Program are: 

Leave a Comment / June 2015 (III), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper III) /

Four audience dimensions evaluated to determine effectiveness of a specific PR Program are:  (A) Coverage, target, influence and objectives (B) Influence, response, coverage and impact (C) Response, target, influence and message (D) Message, influence, impact and target Correct Ans: (B) Explanation:In public relations, evaluating a campaign’s success requires more than just looking at visibility. Instead,

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