Lobbying is an activity of (A) Publicists (B) Propagandists (C) Public relationists (D) Media Managers Correct Ans: (C) Explanation: Lobbying is a significant activity in public relations that focuses on influencing government policies, regulations, and public decisions. Public relationists engage in lobbying to advocate for their organization’s interests, ensuring that laws and policies align with their goals. They use strategic communication, persuasion, and relationship-building to achieve this. Unlike propagandists, who spread biased information, or publicists, who focus on media coverage, public relationists work on building trust and credibility. They communicate with lawmakers, regulatory bodies, and stakeholders to present their organization’s viewpoint. Additionally, they provide research, reports, and expert opinions to support their arguments. For example, a pharmaceutical company may lobby for policies that support medical research funding. Similarly, an environmental organization might engage in lobbying to promote sustainable policies. By doing so, public relationists help shape discussions that impact businesses, industries, and society. Moreover, lobbying is not just about influencing governments; it also involves engaging with non-governmental organizations (NGOs), think tanks, and industry leaders. Public relationists often organize meetings, draft policy proposals, and participate in discussions to ensure their organization’s interests are represented. However, ethical lobbying is essential. Transparency, honesty, and adherence to legal guidelines play a crucial role in maintaining credibility. If lobbying appears manipulative, it can damage an organization’s reputation. In conclusion, lobbying is a powerful public relations tool that helps organizations advocate for their interests. By building strong relationships and presenting well-researched arguments, public relationists influence decisions that shape industries and policies.