Assertion (A): If opinion polls are obscene, exit polls are vulgar, especifically in the Indian context. Reason (R): Indian media have their own limitations to conduct opinion and exit polls. (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is the correct explanation of (A) (C) (A) is […]
Exit Polls in Indian Media: Vulgar or Valid? Read More »
Assertion (A): The mass media and politics in India are intertwine(D) Reason (R): Indian masses are highly politically charged in their day-to-day affairs, and depend upon mass media for the purpose. (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is the correct explanation of (A) (C) (A)
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Images of people are reflected through (A) Neutrality (B) Philosophy (C) Stereotypes (D) Spiral of silence Correct Ans: (C) Explanation: Stereotypes (Option C) are crucial in shaping how we perceive people. They involve generalizing traits or behaviors to an entire group based on oversimplified ideas. These broad assumptions often focus on appearance, personality, or behavior,
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The first research effort on war propaganda was conducted by (A) Daniel Lerner (B) Elihu Katz (C) Carl Hovland (D) Walter Lippmann Correct Ans: (C) Explanation: The first research effort on war propaganda was conducted by Carl Hovland (Option C). Hovland, a prominent psychologist, is best known for his pioneering studies on the impact of
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Identify the chronological order of the following publications: (A) Four Arguments Against Television, Public Opinion, Passing of the Traditional Society, Professional Journalist. (B) Professional Journalist, Passing of the Traditional Society, Four Arguments Against Television, Public Opinion. (C) Passing of the Traditional Society, Public Opinion, Professional Journalist, Four Arguments Against Television. (D) Public Opinion, Passing of
Timeline of Key Media and Communication Publications Read More »
Vox pop is usually accompanied by: Correct Ans: (B) Explanation:A vox pop, short for vox populi meaning “voice of the people,” captures public opinion in short, direct statements. Journalists often conduct quick street interviews, asking ordinary people their views on current issues. These segments offer a snapshot of diverse perspectives. To make vox pops more
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Public Opinion means………….. Correct Ans: (A) Explanation:The correct answer is the viewpoint shared by the general population. It represents the collective thinking or attitude of individuals within a society regarding current events, leadership, cultural issues, and more. This shared mindset is not created overnight—it evolves over time, influenced by experiences, conversations, education, and media exposure.
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The concept of stereotypes was advocated in mass media by(A) Michael Foucolt(B) Walter Lippman(C) William Raymonds(D) Robert Herman Correct Ans: (B) Explanation: Walter Lippmann introduced the concept of stereotypes in the mass media field. In his book Public Opinion (1922), he explained how people form perceptions based not on direct experience but on simplified mental
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