In public information model of public relations, importance is given to (A) Impact (B) Reception (C) Truth (D) Fair deal Correct Ans: (C) Explanation: The public information model in public relations prioritizes truth over persuasion. This approach focuses on providing accurate and factual information to the public rather than manipulating opinions. Organizations use this model to maintain credibility. They share information transparently, ensuring that stakeholders receive truthful updates. This approach builds trust between organizations and the public. Moreover, public relations professionals following this model act as information disseminators. They do not alter facts or use propaganda techniques. Instead, they present objective reports that allow audiences to make informed decisions. Additionally, government agencies and non-profits commonly adopt this model. They use it to communicate essential updates, policy changes, or emergency alerts. This ensures that people receive reliable information without biased influence. However, while the model emphasizes truth, it does not encourage two-way communication. The information flows in one direction—from the organization to the public—without much audience interaction. In conclusion, the public information model ensures ethical communication. It upholds the importance of truth, reinforcing transparency and trust in public relations practices.