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Analyzing the Impact and Immediate Effectiveness of Advertising

Leave a Comment / Advertising and Marketing Communication, Dec 2011 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Assertion (A): Advertising has far reaching benefits.   Reason (R): Because it reaches to the desired minds immediately.   (A) (A) is correct, (R) is incorrect.   (B) Both (A) and (R) are incorrect.   (C) Both (A) and (R) are correct.   (D) (A) is incorrect, (R) is correct. Correct Ans: (D) Explanation: The assertion (A), “Advertising has far-reaching […]

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Advertising strategy is a blend of: 

Leave a Comment / Advertising and Marketing Communication, June 2009 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Advertising strategy is a blend of:  (i) Marketing mix (ii) Creative mix (iii) Promotion mix (iv) Population mix (A) (i), (ii) Only (B) (i), (iii), (iv) Only (C) (ii), (iii), (iv) Only (D) (i), (ii), (iii) Only Correct Ans: (A) Explanation: An advertising strategy involves multiple components working together to reach the target audience effectively.

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