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Multi-tasking in journalism is due to

Leave a Comment / June 2012 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Multi-tasking in journalism is due to (A) Media globalisation (B) Economic liberalisation (C) Social integration (D) Technology convergence Correct Ans: (D) Explanation: Journalists today handle multiple tasks simultaneously due to rapid advancements in technology convergence. This phenomenon integrates print, broadcast, and digital media, allowing journalists to work across various platforms efficiently. Previously, journalism operated in […]

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The medium that has the widest reach in India is:

Leave a Comment / June 2012 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

The medium that has the widest reach in India is: (A) Print (B) Radio (C) Television (D) Internet Correct Ans: (B) Explanation: Radio holds the widest reach in India, surpassing other media like print, television, and the internet. Its accessibility, affordability, and ability to reach remote areas make it a dominant communication tool. One of

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Which of the following is correct sequence of flow of a news story? 

Leave a Comment / Dec 2011 (II), MCQ (Question-Answer), Reporting and Editing, UGC-NET (Paper II) /

Which of the following is a correct sequence of flow of a news story?  (A) Source – Reporter – Editor – Sub Editor   (B) Reporter – Editor – News Editor – Print   (C) Source – Reporter – News Editor – Print   (D) Reporter – Editor – Desk – Associate Editor  Correct Ans: (C) Explanation: The

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The Reality of Subliminal Advertising in Indian Media

Leave a Comment / Advertising and Marketing Communication, June 2010 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Assertion (A): Subliminal advertising is rampant in Indian media and is unchecked. Reason (R): The self-regulatory mechanism in the form of code of ethics has proved ineffective.   (A) Both (A) and (R) are true.   (B) Both (A) and (R) are true, but (R) is not the correct explanation.   (C) (A) is true, but (R) is

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Technological process through which the same content can be 

Leave a Comment / June 2008 (II), MCQ (Question-Answer), New Media, UGC-NET (Paper II) /

The technological process through which the same content can be distributed in several channels:  (A) Informatization (B) Super highway (C) Convergence (D) Divergence Correct Ans: (C) Explanation: Convergence refers to the technological process that enables the distribution of content across multiple channels. It integrates different media platforms, allowing content to flow seamlessly across various devices

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Challenges in Audience Research in New Media

Leave a Comment / June 2007 (II), MCQ (Question-Answer), New Media, UGC-NET (Paper II) /

Read the passage below, and answer the questions that follow based on your understanding of the passage: Undoubtedly, the new media pose some interesting challenges to audience research in relation to both reception and use. First they facilitate the multiplication of personally – owned media (from mobile phones to the television set), thereby encouraging the

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In mass media space selling means:  

Leave a Comment / Advertising and Marketing Communication, Dec 2006 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

In mass media space selling means:   (A) Allocation of space to different departments of the media organisation in its office  (B) Buying and selling space for the building of a media organisation  (C) Selling time units for radio and TV and print space in print media  (D) Marketing parking lots for satellites in the space

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