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PR strategy

Grapevine communication is part of

Leave a Comment / July 2016 (II), Public Relation & Corporate Communication, UGC-NET (Paper II) /

Grapevine communication is part of (A) advertising (B) communication ethics (C) religious communication (D) public relations Correct Ans: (D) Explanation:Public relations experts recognize grapevine communication as an informal yet powerful communication channel, and they actively use it in public relations strategies. This form of communication spreads information through unofficial means—such as rumors, casual conversations, or […]

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Understanding Heath’s Cyclical Model of Activism in PR

Leave a Comment / June 2015 (II), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper II) /

Find out the correct sequence of the five stages of Heath’s Cyclical model of activism in PR:  (A) Strain, Mobilisation, Confrontation, Negotiation, Resolution. (B) Mobilisation, Confrontation, Negotiation, Resolution, Strain. (C) Resolution, Confrontation, Mobilisation, Negotiation, Strain. (D) Confrontation, Strain, Mobilisation, Negotiation, Resolution. Correct Ans: (A) Explanation:Heath’s cyclical model of activism explains how conflicts between organizations and

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Research is Crucial to Effective Public Relations Campaigns

Leave a Comment / Dec 2014 (III), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper III) /

Assertion (A): Public relations campaign in India are undertaken without proper research because of ignorance of its effect. Reason (R): The answer to the problem lies in educating the PR campaigners and a change of their minds is possible. Correct Ans: (A) Explanation: Many public relations campaigns in India are launched without solid research. This

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Essential Books on Public Relations and Corporate Communication

Leave a Comment / Dec 2013 (II), MCQ (Question-Answer), Thinkers, Authors & their books, UGC-NET (Paper II) /

Match List – I with List – II: List – I (Book) List – II (Author) (a) Crystallising Public Opinion 1. Sandra Oliver (b) The Power of Corporate Communication 2. Edward L. Bernays (c) Effective public relations 3. Scott M. Cutlip (d) Public Relations Strategy 4. Paul A. Argenti Codes: (a) (b) (c) (d) (A) 4

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