Assertion (A): Public relations as a profession cannot practice the code of Athens always. Reason (R): The profession demands that the practitioners have to assess the assigned task carefully and devise suitable strategies accordingly. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation […]
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Identify the correct sequence of sales steps a PR person should know. (A) Creation of confidence, Interest, attention, selling the product (B) Selling the product, attention, interest, creation of confidence (C) Attention, selling the product, interest, creation of confidence (D) Attention, Interest, creation of confidence, selling the product Correct Ans: (D) Explanation: PR professionals must
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According to Nicholas Negroponte the World Wide Web is an engine of (A) Power equations (B) Political preparations (C) Media systems (D) Public relations Correct Ans: (D) Explanation: Nicholas Negroponte, a well-known media theorist, described the World Wide Web as an engine of public relations. His perspective emphasized how the internet transformed communication, branding, and
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