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PR models

The publicity model of mass communication focuses on

Leave a Comment / July 2016 (II), Theories and Models, UGC-NET (Paper II) /

 The publicity model of mass communication focuses on (A) negative opinions (B) ideation (C) attention (D) criticism Correct Ans: (C) Explanation:The publicity model of mass communication primarily focuses on gaining attention, rather than informing, persuading, or engaging in ethical communication. This model, rooted in public relations theory, emphasizes message visibility over accuracy or depth. In […]

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Matching Public Relations Models with Their Inventors

Leave a Comment / June 2015 (II), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper II) /

Match List – I with List – II (List I- Model) (List II- Inventor) (a) Pyramid model of PR research (i) Cutlip et al (b) Effective yardstick model (ii) Jim MacNamera (c) Short-term and continuing model (iii) Walter Lindermann (d) Preparation, implementation and impact model (iv) Watson Codes: (a) (b) (c) (d) (A) (ii) (iii)

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Understanding Key Models in Public Relations

Leave a Comment / Dec 2013 (II), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper II) /

Match List – I with List – II:                               List – I (Models) List – II (Author) (a) Preparation, Implementation, Impact Model 1. Lindermann (b) Three step yardstick model 2. Watson &Nobel (c) Pyramid Model 3. Cutlip, Center &Broom (d) Short term and continuing programme model 4. McNamara Codes: (a) (b) (c) (d) (A) 2 4

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Essential Books on Public Relations and Corporate Communication

Leave a Comment / Dec 2013 (II), MCQ (Question-Answer), Thinkers, Authors & their books, UGC-NET (Paper II) /

Match List – I with List – II: List – I (Book) List – II (Author) (a) Crystallising Public Opinion 1. Sandra Oliver (b) The Power of Corporate Communication 2. Edward L. Bernays (c) Effective public relations 3. Scott M. Cutlip (d) Public Relations Strategy 4. Paul A. Argenti Codes: (a) (b) (c) (d) (A) 4

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