Four audience Dimensions evaluated specific PR Program are: 

Leave a Comment / June 2015 (III), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper III) /

Four audience dimensions evaluated to determine effectiveness of a specific PR Program are:  (A) Coverage, target, influence and objectives (B) Influence, response, coverage and impact (C) Response, target, influence and message (D) Message, influence, impact and target Correct Ans: (B) Explanation:In public relations, evaluating a campaign’s success requires more than just looking at visibility. Instead, […]

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