Newcomb’s ABX model is an extension of: (A) cultivation theory (B) socialisation theory (C) balance theory (D) pleasure theory Correct Ans: (C) Explanation:Newcomb’s ABX model is an extension of balance theory, originally developed by Fritz Heider. Balance theory focuses on the relationships between three elements: the person (P), the other person (O), and the object […]
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From Cognitive Dissonance to the Spiral of Silence, this guide covers the essential theories and models that define the field of communication. Perfect for students and enthusiasts alike.
COMMUNICATION THEORIES: A JOURNEY THROUGH TIME Read More »
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