Assertion (A): All forms of communication contribute for community empowerment. Reason (R): Communication methods should be innovative, imaginative and participatory for grassroots developments. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true, but (R) is false. […]
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The multiplicity model of developmental communication was advocated by (A) Jan Servaes (B) Lucien Pye (C) Shirley White (D) Bella Mody Correct Ans: (A) Explanation: Jan Servaes advocated the multiplicity model of developmental communication. He emphasized that no single approach works for all societies. Instead, communication should be participatory, culture-sensitive, and tailored to local needs.
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