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“Revolution of the empowerment of the media consumer” is by

Leave a Comment / MCQ (Question-Answer), Sept 2013 (III), Theories and Models, UGC-NET (Paper III) /

“Revolution of the empowerment of the media consumer” is argued by (A) Denis Mcquail (B) Julious Reuters (C) Benjamin Benett (D) Richard Rosenberg Correct Ans: (B) Explanation: Julious Reuters argued for the “Revolution of the empowerment of the media consumer.” He believed that media audiences no longer remain passive receivers of information. Instead, they now […]

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Readability of Lower-Case Headlines vs. All Caps

Leave a Comment / Journalism, June 2013 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

 Assertion (A): Lower-case headlines are easier to read than all caps headlines. Reason (R): Research has shown that headlines set in all caps are read 12 percent slower than those set in caps and lower case letters. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not

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Mass media objectives include:  

Leave a Comment / Dec 2011 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

Mass media objectives include:   (i) Information  (ii) Education   (iii) Entertainment   (iv) Instruction   (A) (i), (ii)   (B) (i), (ii), (iii)   (C) (i), (ii), (iii), (iv) (D) (i), (iii) Correct Ans: (B) Explanation: Mass media serves several important objectives, with the primary ones being information, education, and entertainment. These collectively define the role of mass media in

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