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Placing two versions of advertisements in same issue of newspaper

Leave a Comment / Advertising and Marketing Communication, June 2015 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

The test that involves placing two versions of an advertisements in the same issue of newspaper is called:  (A) Split-run test (B) Gall-up-Robinson impact test (C) Daniel-starch test (D) Perlson-Influence test Correct Ans: (A) Explanation:The split-run test is a method advertisers use to evaluate the effectiveness of different versions of an advertisement. In this test, […]

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Number of agate lines of advertising printed in a specific period is

Leave a Comment / Advertising and Marketing Communication, Dec 2013 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

The number of agate lines of advertising printed in a specific period is known as (A) Linage (B) Kerning (C) Label head (D) Jim dash Correct Ans: (A) Explanation: Linage refers to the total number of agate lines used for advertising in newspapers or magazines within a specific period. Advertisers and publishers measure linage to

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