Mistake in news reading is known as Fluff Foot in the door Ident Lift Correct Ans: (A) Explanation: In broadcast journalism, maintaining accuracy and clarity is essential. However, mistakes can occur during live news reading, and professionals refer to these errors as fluffs. A fluff happens when a newsreader mispronounces words, stumbles over sentences, or loses track while reading. Since television and radio broadcasts happen in real-time, even experienced newsreaders sometimes make these errors. Fluffs can disrupt the flow of information and momentarily affect the audience’s understanding. Common Causes of Fluffs: Nervousness: Even seasoned news anchors may experience stage fright or pressure, leading to slips in speech. Complex Scripts: Lengthy or technical news reports can increase the chances of mispronunciations or reading errors. Live Broadcast Pressure: Unlike recorded shows, live news does not allow retakes, so minor errors become noticeable. Technical Issues: If teleprompters malfunction or scripts change suddenly, newsreaders may struggle to adjust quickly. How News Anchors Handle Fluffs: Quick Recovery: Professional anchors correct themselves immediately and continue smoothly. Training and Practice: Newsreaders undergo voice training to reduce errors. Pre-Reading Scripts: Reviewing scripts beforehand helps minimize fluffs. In contrast, other broadcasting terms like "foot in the door," "ident," and "lift" have different meanings in media. Fluffs specifically refer to mistakes in news reading. In conclusion, fluffs are common in live news broadcasts, but skilled newsreaders manage them effectively to maintain professionalism.