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According to Charles Pierce, sign stands for its

Leave a Comment / MCQ (Question-Answer), Sept 2013 (II), Theories and Models, UGC-NET (Paper II) /

According to Charles Pierce, sign stands for its (A) Need (B) Correction (C) Deviation (D) Object Correct Ans: (D) Explanation: Charles Peirce, a well-known philosopher and semiotician, introduced a detailed theory of signs. According to him, a sign is something that represents or stands for an object. This object can be anything—an idea, a person, […]

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Steps of Persuasion: How Persuaders Capture Attention

Leave a Comment / June 2013 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

Identify the correct sequence of the steps used by the persuader to get persuades to attend their messages (A) Need, attention, visualization, satisfaction (B) Satisfaction, visualization, need, attention (C) Visualization, need, attention, satisfaction (D) Attention, need, visualization, satisfaction Correct Ans: (D) Explanation: Persuasion is a strategic communication process that influences an audience’s beliefs, attitudes, or

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