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UGC-NET Course

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Central to the uses and gratifications approach would be

Leave a Comment / June 2012 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

Central to the uses and gratifications approach in communication would be (A) Messages (B) Channels (C) Audiences (D) Encoders  Correct Ans: (C) Explanation: The uses and gratifications approach places audiences at the center of media consumption. This theory, developed by Elihu Katz, Jay G. Blumler, and Michael Gurevitch, explains why people actively choose media based […]

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Understanding Participatory Communication in Media

Leave a Comment / Communication, Dec 2009 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Assertion (A):   Participatory communication implies people’s participation in production process from the stage of idea to reception of final message.  Reason (R):   Messages created through participatory mode do not address the needs of the audience.  (A) Both (A) and (R) are true.  (B) Both (A) and (R) are true, but (R) is not

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Understanding Advertising Messages and Their Purpose

Leave a Comment / Advertising and Marketing Communication, June 2009 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Assertion (A): Advertising messages tell us what the advertiser wants to say to the customers. Reason (R): The ad agency wants to convey the messages to its clients. (A) Both (A) and (R) are true (B) Both (A) and (R) are true but (R) is not the correct explanation of (A) (C) (A) is true

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The four basic effects that media produce in sequence are:  

Leave a Comment / Dec 2006 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

The four basic effects that media produce in sequence are:   (A) Amplification, retrieval, displacement, conversion.  (B) Conversion, retrieval, amplification, displacement.  (C) Amplification, retrieval, displacement, conversion.  (D) Amplification, displacement, retrieval, conversion. Correct Ans: (A) Explanation:Media produces four basic effects in a sequential process: amplification, retrieval, displacement, and conversion. This sequence highlights how media evolves and impacts

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Selective retention in communication implies:

Leave a Comment / Communication, Dec 2004 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Getting ready for the UGC-NET exam or any other exam in Journalism and Mass Communication can be challenging. But with JMC Study Hub, it doesn’t have to be! We know that aspirants sometimes find it hard to understand the concepts, so we’re here to help. In this blog post, explanations of the questions will give a better understanding.

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