Media studies

Galtung and Ruge identified an element of newsworthiness called

Galtung and Ruge identified an element of newsworthiness called (A) Threshold (B) Conduct (C) Conviction (D) Ideology Correct Ans: (A)‘ Explanation Galtung and Ruge, media researchers, developed a list of news values that determine a storyโ€™s newsworthiness. One crucial element is Threshold, which refers to the magnitude or intensity of an event required for it […]

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Measurement systems attempt to be isomorphic to

Measurement systems attempt to be isomorphic to (A) Reality (B) Artificiality (C) Persuasion (D) Interpretation Correct Ans: (A) Explanation: Measurement systems aim to be isomorphic to reality, meaning they should accurately represent the real world. Isomorphism refers to a structural similarity between two different systems, ensuring that measurements reflect actual conditions without distortion. Therefore, researchers

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Semiology uses a microscopic view of texts to _________ them.

Semiology uses a microscopic view of texts to _________ them. (A) Construct (B) Deconstruct (C) Expand (D) Shorten Correct Ans: (B) Explanation: Semiology, also known as semiotics, is the study of signs, symbols, and their meanings within texts. It does not simply construct meanings; rather, it deconstructs them to uncover deeper layers of interpretation. Unlike

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Essential Books on Public Relations and Corporate Communication

Match List โ€“ I with List โ€“ II: List โ€“ I (Book) List โ€“ II (Author) (a) Crystallising Public Opinion 1. Sandra Oliver (b) The Power of Corporate Communication 2. Edward L. Bernays (c) Effective public relations 3. Scott M. Cutlip (d) Public Relations Strategy 4. Paul A. Argenti Codes: (a) (b) (c) (d) (A) 4

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Key Thinkers and Their Contributions to Media and Communication

Match List โ€“ I with List โ€“ II:                                     List โ€“ I (Author) List โ€“ II (Concept) (a) W.W. Rosto 1. Entropy (b) Shannon & Weaver 2. Evolutionary Perspective (c) Marshal McLuhan 3. Growth theory (d) Herbert Spencer 4. Medium is the message Codes: (a) (b) (c) (d) (A) 3 1 4 2 (B) 1 4

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The correct sequence in the communication process is

The correct sequence in the communication process is (A) Selection, attention, perception, retention (B) Attention, selection, retention, perception (C) Selection, retention, perception, attention (D) Perception, attention, selection, retention Correct Ans: (D) Explanation: The communication process moves through four essential stages that ensure a message reaches and influences the audience. These stages follow a logical sequence:

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Live Television and radio that need the presence of audience are

Live Television and radio that need the presence of audience are identified as (A) Transmission media (B) Signal media (C) Asynchronous media (D) Synchronous media Correct Ans: (D) Explanation: Live television and radio fall under the category of synchronous media because they require real-time audience participation. Unlike recorded content, these broadcasts happen instantly, demanding viewers

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In analog mass communication, contents are linear and

In analog mass communication, contents are linear and (A) Dynamic (B) Static (C) Exploratory (D) Sensational Correct Ans: (B) Explanation: Analog mass communication follows a structured and predictable format. Unlike digital media, which allows interaction and customization, analog media presents content in a fixed, unchanging sequence. For instance, television and radio broadcasts follow a set

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