In Meletzke’s Model of mass communication process, the role of ______ is a key one along with the role of communicator. Correct Ans: (B) Explanation:Meletzke’s model of mass communication highlights two key elements: the communicator and the medium. He didn’t view the medium as a passive channel. Instead, he treated it as an active force […]
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Assertion (A): News is news because it is news. Reason (R): No one tells the audience that news is the selective version of the event that has taken place. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A)
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According to H.J. Gans, the suitability of an event makes it (A) Insignificant (B) Negative (C) Unbalancing (D) Newsworthy Correct Ans: (D) In journalism, not every event becomes news. According to H.J. Gans, an event’s suitability plays a major role in making it newsworthy. He explained that editors and journalists often rely on a set
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Read the following passage and answer Questions. Priming refers to the effect of some preceding stimulus or event on how we react, broadly defined, to some subsequent stimulus. As applied to the media, priming refers to the effects of the content of the media on people’s later behavior of judgments related to the content. The
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Match List – I and List – II: List I (Concept) List II (Description) (a) Alternative Media 1. Measuring media use (b) Media aesthetics 2. Non mainstream media (c) Media Consumption 3. Design and analysis of visual and audiovisual materials (d) Media Literacy 4. Competence in using media devices Codes: (a) (b) (c) (d) (A)
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Daniel Boorstin coined the term Correct Ans: (B) Explanation: Daniel Boorstin, an American historian and social critic, introduced the term pseudo-event in his 1961 book The Image: A Guide to Pseudo-Events in America. He used this concept to describe staged or artificially created events designed primarily to attract media attention rather than naturally occurring news.
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A method of credibility in qualitative research is Correct Ans: (D) Explanation: In qualitative research, credibility is crucial for ensuring trustworthy and authentic findings. An audit trail is a widely used method to enhance credibility by providing a transparent record of how data is collected, analyzed, and interpreted. An audit trail consists of detailed documentation,
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Read the following passage and answer questions There had already been a range of outlets for the dissemination of topical information before the introduction of printing to Western Europe in the middle of the fifteenth century, but these had most often involved a great deal of centralized control – political or ecclesiastical – a took
Impact of Printing on News Dissemination in 15th Century Europe Read More »
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