During The 1940s, social responsibility theory emerged as the predominant normative theory of media practice in the world. It represented a compromise between radical libertarian views and calls for technocratic control. Social responsibility theory put control of media content in the hands of media practitioners, who were expected to act in the public interest. No […]
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The concept of stereotypes was advocated in mass media by(A) Michael Foucolt(B) Walter Lippman(C) William Raymonds(D) Robert Herman Correct Ans: (B) Explanation: Walter Lippmann introduced the concept of stereotypes in the mass media field. In his book Public Opinion (1922), he explained how people form perceptions based not on direct experience but on simplified mental
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Socially and culturally less powerful people are _________ by mass media. (A) Supplemented (B) Counselled (C) Derecognised (D) Stereotyped Correct Ans: (D) Explanation: Mass media plays a crucial role in shaping public perceptions. However, it often reinforces existing power structures by portraying socially and culturally less powerful people in a stereotypical manner. Stereotyping means attributing
Socially and culturally less powerful people are _ by mass media. Read More »
