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media scheduling

Scheduling media that involves purchasing large amount of space

Leave a Comment / Advertising and Marketing Communication, June 2015 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

The techniques of scheduling media that involves purchasing a large amount of space is called:  (A) Media Concentration theory (B) Media Dominant theory (C) Media Monitoring theory (D) Media Effects theory Correct Ans: (B) Explanation:Media Dominant Theory refers to a strategic media scheduling approach that involves purchasing large volumes of ad space or airtime. This […]

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Adjacency is a

Leave a Comment / Advertising and Marketing Communication, Dec 2014 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

Adjacency is a Correct Ans: (D) Explanation:Adjacency in media plays a crucial role in how advertisers position their messages. Media planners often place a commercial break right next to a popular show or segment. That placement is what professionals call adjacency in media. The main goal is to capture the maximum attention of viewers. Since

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