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Media Research

A chain of referrals to identify respondents for collection of data

Leave a Comment / Dec 2013 (III), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper III) /

A chain of referrals to identify respondents for collection of data will result in the sampling method known as (A) Snowball (B) Probability (C) Incidental (D) Observational Correct Ans: (A) Explanation: Snowball sampling is a non-probability sampling technique where existing respondents recruit new participants for a study. Researchers use this method when the target population […]

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Presence of an extraneous variable in media research indicates

Leave a Comment / Dec 2013 (III), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper III) /

The presence of an extraneous variable in media research indicates (A) Reliability (B) Mobility (C) Lack of internal validity (D) Presence of validity Correct Ans: (C) Explanation: Extraneous variables influence the outcomes of media research, often leading to a lack of internal validity. Internal validity refers to the accuracy of a study in establishing a

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A single value that represents a typical score in a distribution is

Leave a Comment / MCQ (Question-Answer), Research Methodology, Sept 2013 (III), UGC-NET (Paper III) /

A single value that represents a typical score in a distribution is known as (A) Limited value (B) Terminal factor (C) Critical value (D) Central tendency Correct Ans: (D) Explanation: Researchers use central tendency to describe a single value that represents a typical score in a dataset. This concept plays a crucial role in media

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One condition in causation is

Leave a Comment / MCQ (Question-Answer), Research Methodology, Sept 2013 (III), UGC-NET (Paper III) /

One condition in causation is (A) constant (B) Co-variation (C) Cogence (D) Co-existence Correct Ans: (B) Explanation: Causation refers to the relationship between two variables where one influences the other. A key condition in establishing causation is co-variation. This means that when one variable changes, the other also changes in a consistent pattern. Without co-variation, it

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Key Concepts in Media and Market Research

Leave a Comment / Dec 2011 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

Match List – I (concepts) with List – II (explanations).  List I (Concepts) List II (Explanations)  (a) Media Research (i) Primary data  (b) Marketing (ii) Study of Customers as a segment  (c) Data of the RNT (iii) A kind of material data  (d) Market Research (iv) Study of broadcast audience   Codes: (a) (b) (c) (d)

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The distance between the two consecutive divisions is equal, is:

Leave a Comment / June 2009 (II), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper II) /

In statistical measurement, a level of measurement in which the distance between the two consecutive divisions is equal, is called:  (A) Ordinal level (B) Nominal level (C) Interval level (D) Ratio level Correct Ans: (C) Explanation: The interval level of measurement refers to a scale where the difference between two consecutive values is always equal.

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An error created by an unknown factor in media research is:

Leave a Comment / June 2005 (II), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper II) /

An error created by an unknown factor in media research is described as:  (A) error apprehension (B) error disturbance (C) error variance (D) non-objective factor Correct Ans: (C) Explanation: – Researchers describe an error created by an unknown factor in media research as error variance. This error refers to the unexplained differences or variations in

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