Assertion (A): The measurement of variables, both social and psychological, in media research, is a tough proposition. Reason (R): Because most properties and objects in social science disciplines are abstract. (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is the correct explanation of (A) (C) (A) is […]
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The probability of rejecting the null hypothesis when it is true, is called (A) co-variation (B) assumption (C) power (D) chance value Correct Ans: (C) Explanation: In media research, understanding statistical power is crucial when interpreting results from hypothesis testing. Statistical power refers to the probability of correctly rejecting the null hypothesis when it is
The probability of rejecting the null hypothesis when it is true, is Read More »
The test normally used to find out the significance of mean difference among four independent variables is (A) Z – test (B) Chi – square test (C) Partial correlation (D) Analysis of variance Correct Ans: (D) Explanation: In mass communication research, when you want to find out whether there are significant mean differences across four
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The constant comparative analysis is involved in approach. (A) the agenda – setting (B) personal effects (C) positivist (D) grounded theory Correct Ans: (D) Explanation: In media research, constant comparative analysis forms the heart of the grounded theory approach. This technique involves comparing each piece of data with others to identify patterns, categories, and relationships.
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In media research, conclusions from induction are (A) illogical (B) tentative (C) eternal (D) non-operative Correct Ans: (B) Explanation: In media research, when researchers use inductive reasoning, they begin with specific observations and move toward broader generalizations or theories. Unlike deduction, which starts with a theory and tests it through data, induction works from the
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Identify a major element of research design from the following: (A) history (B) instrumentation (C) manipulation (D) maturity Correct Ans: (C) Explanation: In research design—especially in experimental research—manipulation stands out as a central element. Researchers use manipulation to deliberately change or control one or more independent variables to observe how these changes affect the dependent
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The originator of limited effects theory of mass media is (A) E M Rogers (B) Paul Lazarsfeld (C) Harold Innis (D) Harold Lasswell Correct Ans: (B) Explanation: Paul Lazarsfeld (Option B) originated the Limited Effects Theory of mass media. This theory shifts the view that media strongly influences the audience. Instead, it suggests that media’s
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The audience’s evaluation of alternative creative strategies is labelled as (A) Concept testing (B) Audience test (C) Option matrix (D) Concurrent test Correct Ans: (A) Explanation: Concept testing helps determine the most effective creative strategy by evaluating various alternatives. It is a vital step in the media and marketing industries. By involving the target audience
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