When the consequences of exposure to a communicated message get delayed, it is known as ________. (A) exposure limit (B) deferred effect (C) restrictive limit (D) sleeper effect Correct Ans: (D) Explanation:The sleeper effect refers to a fascinating phenomenon in communication and psychology. It happens when a message does not immediately influence the audience but […]
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When most of us believe that other people are much more likely to be affected by media than ourselves, it is called (A) First person effect (B) Second person effect (C) Third person effect (D) Impersonal effect Correct Ans: (C) Explanation: The third person effect refers to a psychological bias where individuals believe media messages
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The Freudian concept of ‘The desire to see the unseeable’, is one of the leading arguments behind the nature of the pleasure of the media text. It is called: (A) Minia (B) Scophophillia (C) Hydrofobia (D) Hyper-reality Correct Ans: (B) Explanation:Scopophilia, a Freudian concept, explains the audience’s deep psychological attraction to visual media. It represents
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Assertion (A): In media research, the biological and psychological characteristics of respondents change during the course of a study. Reason (R): The respondents may grow older or become tired and their responses change during a long research project. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R)
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One of the important components of selectivity theories is(A) Culture(B) Violence(C) Source(D) Feedback Correct Ans: (A) Explanation: Selectivity theories focus on how people actively engage with media. They do not passively absorb content. Instead, they choose and interpret messages based on personal preferences and experiences. Culture plays a crucial role in this process. People from
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A social psychologist, Albert Bandura, researched upon the imitation effect of (A) Television violence (B) Radio drama (C) Internet comedy (D) Fantasy films Correct Ans: (A) Explanation: Albert Bandura, a social psychologist, conducted extensive research on the imitation effect of television violence. His famous Bobo Doll Experiment demonstrated how children learn aggressive behaviors by observing
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A psychographic characteristic of film audience is (A) Income (B) Age (C) Gender (D) Need for status Correct Ans: (D) Explanation: Audience analysis goes beyond basic demographics like age, gender, and income. It also considers psychographic factors, which focus on lifestyles, values, interests, and motivations. One significant psychographic characteristic is the need for status. The
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