A computerised media optimisation programme is called: 

Leave a Comment / Advertising and Marketing Communication, June 2007 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

A computerised media optimisation programme is called:  (A) meteor (B) media plan (C) efficiency strategy (D) operational research Correct Ans: (D) Explanation:Experts call computerized media optimization program operational research. This program helps advertisers and marketers improve the efficiency of their media plans. It uses advanced algorithms and data analysis to identify the best combination of […]

A computerised media optimisation programme is called:  Read More »