Assertion (A): Of late, the third sector in India has been making an effective use of media, including online, reaching different publics. Reason (R): Media are basically anti-establishment and have supported the third sector campaigns always. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not […]
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The book, ‘Bias of Communication’ was written by (A) Harold Innis (B) Herbert Gans (C) D. R. Leduc (D) J.H. Boyer Correct Ans: (A) Explanation: Harold Innis wrote The Bias of Communication to explore how different forms of media influence societies. His work highlights the connection between communication technology and power structures. First, Innis argues
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Sequence in historical changes in perspectives on media influence. (A) Negotiated influence – limited effects – all powerful – long term effects. (B) All powerful – limited effects – long term effects – negotiated influence. (C) Limited effects – all powerful – negotiated influence – long term effects. (D) All powerful – long term
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