The cultural and creative media products are referred to as __________. (A) virtual power (B) economic power (C) horse power (D) soft power Correct Ans: (D) Explanation: Soft power refers to the ability to influence others not through force or money, but through attraction, culture, and ideas. In mass communication, cultural and creative media products […]
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_________ says that media do not influence the audience in any meaningful manner. (A) Revivalism (B) New revivalism (C) Orientalism (D) New revisionism Correct Ans: (D) Explanation: New revisionism claims that media does not influence the audience in any meaningful way. This theory pushes back against earlier ideas that portrayed media as a powerful force
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When most of us believe that other people are much more likely to be affected by media than ourselves, it is called (A) First person effect (B) Second person effect (C) Third person effect (D) Impersonal effect Correct Ans: (C) Explanation: The third person effect refers to a psychological bias where individuals believe media messages
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Read the following passage and answer questions The argument that news and other genres such as documentaries and current affairs straightforwardly transmit an obviously biased view of the world has been rejected in most quarters of media studies Nevertheless, while majority acknowledge that television has no overt, direct and unambiguous effects, research has focused on
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Media texts have (A) Material benefit (B) Borders (C) Representations (D) Obtrusive strategies Correct Ans: (C) Explanation: Media texts (Option C) primarily have representations. These representations are how media portray various aspects of the world, from people and cultures to events and ideologies. Through media, we interpret and construct meanings about society, often based on
Critical theories of communication are considered as (A) Conventional (B) Non – traditional (C) Non – cultural (D) Political Correct Ans: (D) Explanation: Critical theories of communication (Option D) are political because they analyze how media and communication systems maintain or challenge existing power structures. These theories do not just look at how communication happens;
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The originator of limited effects theory of mass media is (A) E M Rogers (B) Paul Lazarsfeld (C) Harold Innis (D) Harold Lasswell Correct Ans: (B) Explanation: Paul Lazarsfeld (Option B) originated the Limited Effects Theory of mass media. This theory shifts the view that media strongly influences the audience. Instead, it suggests that media’s
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Match the following: (List I- Area) (List II- Originator) (a) Selective exposure (i) Elihu Katz (b) Voter study (ii) C. I. Hovland (c) Influence of opinion leaders (iii) Joseph T. Klapper (d) Limited persuasive effect of media (iv) P. Lazarsfeld Codes: (a) (b) (c) (d) (A) (iv) (ii) (i) (iii) (B) (iii) (i) (ii) (iv)
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