The biggest television network of the world is (A) MTV (B) CNN International (C) Discovery (D) BBC TV Correct Ans: (A) Explanation: In the global television landscape, MTV (Music Television) holds the title of the biggest television network in the world. This dominance comes from a combination of massive international reach, a youth-focused programming strategy, […]
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In a market-oriented media environment, audiences are considered as (A) Planners (B) Consumers (C) Deviants (D) Sellers Correct Ans: (B) Explanation: In a market-oriented media environment, audiences are seen as consumers. This view shapes how media organizations plan their content and advertising strategies. Media companies prioritize attracting and retaining consumers by offering content that meets
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Titus communications is a joint venture involving Correct Ans: (C) Explanation:Titus Communications is a joint venture that involves Itochu, Toshiba, Time Warner, and US West. These four major companies teamed up to enter the cable and telecommunications market. Each partner brought different strengths to the venture, creating a powerful alliance. Itochu and Toshiba contributed their
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If a publication is half the size of a broadsheet, it is called (A) Tabloid (B) Digest (C) Single dummy (D) Double dummy Correct Ans: (A) Explanation: A tabloid refers to a newspaper format that is half the size of a broadsheet. Typically, it measures around 11 × 17 inches, making it more compact and
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The term ‘broadcasting’ was borrowed from (A) Radio (B) Television (C) Agriculture (D) Banking Correct Ans: (C) Explanation: The term broadcasting originally belonged to agriculture. Farmers used it to describe the scattering of seeds over a large area. Over time, the media industry borrowed this term. They used it to explain how radio and television
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Verify the compatibility of the statements to each other: (i) Retreat by Government has made new communications cartels possible. (ii) New technology has contributed to the media freedom. (iii) The Indian Press is heavily subsidised and hence, cannot criticise the Governments. (A) (i) only (B) (ii) only (C) (i) and (ii) only (D) (i), (ii)
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