The originator of limited effects theory of mass media is (A) E M Rogers (B) Paul Lazarsfeld (C)
Tag: media impact
Narrowing communication gap through redundancy is called:
Narrowing communication gap between high and low segments of socio-economic status through redundancy in communication messages is called:
Challenges in the Growth of Development Communication
Assertion (A): The concept of development communication has failed to take-off in Reason (R): Lack of professional approach
A distinction in administrative and critical communication research
A distinction between administrative and critical communication research was first drawn by (A) Harold Lasswell (B) Walter Lippmann