Match the following: (Author) (Concept) Author Concept (a) Guy Debord (i) Media as cultural industry (b) Theodor Adorno (ii) Ritual view of communication (c) James W Carey (iii) Society of the spectacle (d) Umberto Eco (iv) Mediated hyper – reality Codes: (a) (b) (c) (d) (A) (i) (ii) (iii) (iv) (B) (ii) (iii) (iv) (i) […]
Matching Key Media Theorists with Their Core Concepts Read More »
Assertion (A): If opinion polls are obscene, exit polls are vulgar, especifically in the Indian context. Reason (R): Indian media have their own limitations to conduct opinion and exit polls. (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is the correct explanation of (A) (C) (A) is
Exit Polls in Indian Media: Vulgar or Valid? Read More »
_________ says that media do not influence the audience in any meaningful manner. (A) Revivalism (B) New revivalism (C) Orientalism (D) New revisionism Correct Ans: (D) Explanation: New revisionism claims that media does not influence the audience in any meaningful way. This theory pushes back against earlier ideas that portrayed media as a powerful force
Who says media do not influence audience in any meaningful manner. Read More »
Who described media contents as cultural products? (A) Marshal Mc Luhan (B) E.M. Rogers (C) Newcomb (D) Theodor Adorno Correct Ans: (D) Explanation:Theodor Adorno, a leading figure of the Frankfurt School, viewed media content as cultural products. Unlike artistic expressions, these products result from mass production. Therefore, Adorno argued that media had become tools for
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Contestation over symbols, language and representation in media is known as: (A) media activism (B) mediascape (C) media pedagogy (D) media construction Correct Ans: (A) Explanation:Media activism directly challenges how media construct and communicate social realities. Activists contest symbols, language, and representation to expose and dismantle dominant narratives. They aim to shift how people perceive
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During The 1940s, social responsibility theory emerged as the predominant normative theory of media practice in the world. It represented a compromise between radical libertarian views and calls for technocratic control. Social responsibility theory put control of media content in the hands of media practitioners, who were expected to act in the public interest. No
Social Responsibility Theory role in Media Practice Read More »
Herbert Schiller described the information received by the poor as Correct Ans: (D) Explanation:Herbert Schiller, a sharp critic of media power structures, argued that the content delivered to economically disadvantaged groups lacked real value. He coined the term “information garbage” to describe how low-income communities were fed content that was either irrelevant, misleading, or purely
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The New York Times has created the position of (A) Ombudsman (B) Reader Editor (C) Public Editor (D) News Controller Correct Ans: (C) Explanation: The New York Times established the position of Public Editor to strengthen transparency and accountability in journalism. This role primarily focuses on addressing reader concerns, reviewing editorial decisions, and ensuring ethical
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