Television viewing is considered as (A) a business process (B) a negative process (C) an active process (D) a formal process Correct Ans: (C) Explanation:Television viewing is generally considered an active process. Viewers engage with the content, interpret it, and often respond emotionally or intellectually. Unlike passive activities, where people simply absorb information, watching TV […]
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Factor of___________ has contributed for the emergence of a specialized media audience. (A) localisation (B) culture (C) personal mobility (D) work pressure Correct Ans: (C) Explanation:Personal mobility directly led to the emergence of specialized media audiences. When people became more mobile, their access to media shifted. They started using portable devices, such as smartphones and
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Assertion (A): The mass media and politics in India are intertwine(D) Reason (R): Indian masses are highly politically charged in their day-to-day affairs, and depend upon mass media for the purpose. (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is the correct explanation of (A) (C) (A)
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Assertion (A): Media distribution and consumption reflect a process of de-territorialisation. Reason (R): Spatial location is not a justifiable argument for the dominance of the US in the distribution of media products. (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is the correct explanation of (A) (C)
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The largest market for American television and film contents, as of now, is (A) Africa (B) Latin America (C) Europe (D) Australia Correct Ans: (C) Explanation: The correct answer is Europe (Option C). Today, Europe holds the position as the largest market for American television and film content. It consumes a significant portion of U.S.
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In a market-oriented media environment, audiences are considered as (A) Planners (B) Consumers (C) Deviants (D) Sellers Correct Ans: (B) Explanation: In a market-oriented media environment, audiences are seen as consumers. This view shapes how media organizations plan their content and advertising strategies. Media companies prioritize attracting and retaining consumers by offering content that meets
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Assertion (A): The prices of magazines in India are beyond the reach of common man, their circulation is declining. Reason (R): The proliferation of television channels has resulted in fast information dissemination; the common man does not depend on magazines for information. Correct Ans: (A) Explanation: Magazine circulation in India has seen a significant decline
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One of the important components of selectivity theories is(A) Culture(B) Violence(C) Source(D) Feedback Correct Ans: (A) Explanation: Selectivity theories focus on how people actively engage with media. They do not passively absorb content. Instead, they choose and interpret messages based on personal preferences and experiences. Culture plays a crucial role in this process. People from
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