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media consumers

The term ‘audiences’ recognizes ___ of media consumers.

Leave a Comment / July 2016 (II), Mass Media, UGC-NET (Paper II) /

The term ‘audiences’ recognizes __________ of media consumers. (A) the homogeneity (B) the heterogeneity (C) the passiveness (D) the resistance Correct Ans: (B) Explanation:The term ‘audiences’ in media studies does not assume a single, uniform group. Instead, it recognizes the diversity or heterogeneity among media consumers. This concept became especially significant as scholars moved away […]

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Human simulations for research are identified as

Leave a Comment / Dec 2012 (III), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper III) /

Human simulations for research are identified as (A) Role play (B) Experimentation (C) Operation (D) Games Correct Ans: (D) Explanation: Researchers use human simulations to study behavior, decision-making, and interactions in controlled environments. Among different methods, games serve as a key tool for simulations. These structured activities allow researchers to observe participants’ responses to various

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When media consumers search for knowledge as a motive, need

Leave a Comment / Dec 2012 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

When media consumers search for knowledge as a motive, the need becomes (A) Biased (B) Selective (C) Affective (D) Cognitive Correct Ans: (D) Explanation: When media consumers actively seek knowledge, their need falls under the cognitive category. This means they engage with media primarily to acquire information, enhance understanding, and expand awareness. Cognitive needs drive

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