Television viewing is considered as (A) a business process (B) a negative process (C) an active process (D) a formal process Correct Ans: (C) Explanation:Television viewing is generally considered an active process. Viewers engage with the content, interpret it, and often respond emotionally or intellectually. Unlike passive activities, where people simply absorb information, watching TV […]
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The World Association of Community Radio Broadcasters was launched in (A) Brazil (B) Sri Lanka (C) Canada (D) Argentina Correct Ans: (C) Explanation:In 1983, Canada became the birthplace of the World Association of Community Radio Broadcasters (AMARC). The organization aimed to unite and support community radio broadcasters worldwide. Its goal was to ensure that communities,
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Grapevine communication is part of (A) advertising (B) communication ethics (C) religious communication (D) public relations Correct Ans: (D) Explanation:Public relations experts recognize grapevine communication as an informal yet powerful communication channel, and they actively use it in public relations strategies. This form of communication spreads information through unofficial means—such as rumors, casual conversations, or
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When the consequences of exposure to a communicated message get delayed, it is known as ________. (A) exposure limit (B) deferred effect (C) restrictive limit (D) sleeper effect Correct Ans: (D) Explanation:The sleeper effect refers to a fascinating phenomenon in communication and psychology. It happens when a message does not immediately influence the audience but
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Assertion (A): Electronic media have sidelined the traditional folk media and there is a fear of their disappearance from Reason (R): The visual element of electronic media has its ‘opium effect’ on the masses and it is but natural that traditional folk media will become a thing of the past. (A) Both (A) and (R)
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Advertising reflects the ideology of (A) consumers (B) regulators (C) publicists (D) market-place Correct Ans: (D) Explanation: Advertising plays a central role in reflecting and reinforcing the ideology of the marketplace. It does not just sell products; rather, it promotes values like consumerism, competition, material success, and personal identity through consumption. These are core beliefs
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Critical theories of communication are considered as (A) Conventional (B) Non – traditional (C) Non – cultural (D) Political Correct Ans: (D) Explanation: Critical theories of communication (Option D) are political because they analyze how media and communication systems maintain or challenge existing power structures. These theories do not just look at how communication happens;
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The originator of limited effects theory of mass media is (A) E M Rogers (B) Paul Lazarsfeld (C) Harold Innis (D) Harold Lasswell Correct Ans: (B) Explanation: Paul Lazarsfeld (Option B) originated the Limited Effects Theory of mass media. This theory shifts the view that media strongly influences the audience. Instead, it suggests that media’s
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