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mass media research

 Placing a unit of analysis into a content category is called

Leave a Comment / July 2016 (II), Research Methodology, UGC-NET (Paper II) /

 Placing a unit of analysis into a content category is called (A) Decoding (B) Coding (C) Messaging (D) Texting Correct Ans: (B) Explanation:Mass media researchers use coding when they place a unit of analysis into a specific content category. This step plays a central role in content analysis, which is a key research method in […]

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Normal distribution shape of standard deviations from mean is

Leave a Comment / July 2016 (II), Research Methodology, UGC-NET (Paper II) /

The normal distribution shape of standard deviations from the mean is sometimes referred to as (A) error distribution (B) value table (C) property range (D) bell curve Correct Ans: (D) Explanation: Mass media researchers frequently describe the normal distribution as the bell curve. This is because its shape closely resembles a bell. In any data

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