Intensity sampling is used in: (A) heuristic research (B) exploratory research (C) diagnostic research (D) historical research Correct Ans: (A) Explanation:Intensity sampling is a qualitative research strategy used primarily in heuristic research. This method involves selecting participants who have experienced the phenomenon of interest intensely, but not in extreme or deviant ways. These individuals offer […]
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Match the items in List-I with List-II: List – I (Concepts /Terms) List – II (Authors) (a) Frames of Reference 1. Donald Shaw and Maxwell McCombs (b) Coercion and Consent 2. Antonio Gramsci (c) Priming 3. Wilbur Schramm (d) Resonance 4. George Gerbner Codes: (a) (b) (c) (d) (A) 3 2 1 4 (B) 2
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Structuralism is derived from the works of(A) Octovia piz(B) Jurgen Habermes(C) David Holmes(D) Ferdinand de Saussure Correct Ans: (D) Explanation: Ferdinand de Saussure introduced structuralism, which later transformed language, communication, and media studies. He emphasized that language operates as a structured system of signs, where each sign includes a signifier (sound or symbol) and a
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Duplicating only the sampling and experimental procedures of a previous analysis is called (A) Literal replication (B) Instrumental replication (C) Constructive replication (D) Operational replication Correct Ans: (D) Explanation: Operational replication refers to the process of duplicating only the sampling and experimental procedures of a previous study. Researchers use this method to verify results while
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