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mass communication research

Informal interviews with experienced persons in research form

Leave a Comment / Dec 2015 (III), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper III) /

Informal interviews with experienced persons in the area of research form the basis of (A) experience survey (B) literature survey (C) non – descriptive survey (D) non – contributory survey Correct Ans: (A) Explanation: In mass communication research, experience surveys provide a valuable starting point when a topic is still unclear or unexplored. Researchers use […]

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Analytical studies aim at interpreting

Leave a Comment / Dec 2015 (III), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper III) /

Analytical studies aim at interpreting (A) history (B) relationships (C) confounding variables (D) publicity programmes Correct Ans: (B) Explanation: Analytical studies play a key role in research, especially in the field of mass communication, because they go beyond mere description. Rather than just presenting facts, these studies aim to interpret the relationships between variables. Researchers

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Identify a major element of research design from the following: 

Leave a Comment / Dec 2015 (III), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper III) /

Identify a major element of research design from the following:  (A) history (B) instrumentation (C) manipulation (D) maturity Correct Ans: (C) Explanation: In research design—especially in experimental research—manipulation stands out as a central element. Researchers use manipulation to deliberately change or control one or more independent variables to observe how these changes affect the dependent

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Before a case study researcher conducts a pilot study, he must

Leave a Comment / June 2015 (III), MCQ (Question-Answer), Reporting and Editing, UGC-NET (Paper III) /

Before a case study researcher conducts a pilot study, he must construct a:  (A) study protocol (B) classic research design (C) historical diary (D) legal code Correct Ans: (A) Explanation:In case study research, the construction of a study protocol is a critical first step before launching a pilot study. This protocol acts as a structured

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The cumulative scale in social science research was developed by: 

Leave a Comment / June 2015 (III), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper III) /

The cumulative scale in social science research was developed by:  (A) L.L. Thrust stone (B) Likert (C) Louis Guttman (D) Charles E. Osgood Correct Ans: (C) Explanation:Louis Guttman developed the cumulative scale, also known as Guttman scaling, as a tool to measure unidimensional constructs in social science research. His method offered a breakthrough in organizing

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Most case studies involve: 

Leave a Comment / June 2015 (III), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper III) /

Most case studies involve:  (A) concealment (B) inductive reasoning (C) non-procedural inquiry (D) philosophical backgrounding Correct Ans: (B) Explanation:Inductive reasoning forms the backbone of most case studies. Researchers observe specific instances and draw general conclusions. This method supports an exploratory research approach. Case studies aim to understand complex real-life situations. They often start with a

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Understanding Key Research Methods in Social Sciences

Leave a Comment / Dec 2014 (III), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper III) /

 Match List-I with List-II: List – I (Terms) List – II (Description) (a) Sociometry research 1. Conduct research and collect data in slips (b) Action research 2. Measure physical distance to measure and map the social distance. (c) Grounded Theory 3. Conduct process research while a project to solve a problem is on. (d) Memoiring

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