Match List-I with List-II:
| List – I (Terms) | List – II (Description) |
| (a) Sociometry research | 1. Conduct research and collect data in slips |
| (b) Action research | 2. Measure physical distance to measure and map the social distance. |
| (c) Grounded Theory | 3. Conduct process research while a project to solve a problem is on. |
| (d) Memoiring research | 4. Conduct field work first without any plan/preparation and then theorise. |
| Codes: | (a) | (b) | (c) | (d) |
| (A) | 2 | 3 | 4 | 1 |
| (B) | 3 | 2 | 1 | 4 |
| (C) | 1 | 4 | 2 | 3 |
| (D) | 4 | 1 | 3 | 2 |
Correct Ans: (A)
Explanation:
Each of these research methods plays a unique role in social science, particularly in communication and media studies. While they share the goal of understanding human interaction, their approaches and processes differ significantly.
To begin with, Sociometry research focuses on social relationships within a group. It measures social distance using physical indicators like seating arrangements or interaction preferences. This method often visualizes interpersonal connections through sociograms, thereby mapping the social dynamics effectively.
Meanwhile, Action research takes a more hands-on approach. Researchers apply this method while actively working on a project. In essence, it combines real-time problem-solving with research to improve outcomes. For example, a media organization may adopt action research to fine-tune a communication strategy during a live campaign.
On the other hand, Grounded Theory flips the traditional research model. Rather than starting with a hypothesis, researchers begin with fieldwork. As they observe and collect data, theories emerge from patterns found in real-world interactions. Consequently, it provides rich, context-driven insights that suit evolving media environments.
Lastly, Memoiring research involves using slips or notes to document thoughts, observations, and patterns. Researchers often rely on this technique for qualitative projects, as it helps them retain insights and revisit themes during analysis.
In conclusion, each method offers valuable tools for researchers. Choosing the right one depends on the research goal, environment, and available resources.
