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Advertising and Marketing Communication
The Sovereignty of Perception: Why Your Brand Story Is No Longer Yours to Tell
The Illusion of Control For a century, corporate communication lived...
Dec 2011 (II)
Key Concepts in Media and Market Research
Match List – I (concepts) with List – II (explanations). ...
Advertising and Marketing Communication
Mudra Communication Ltd is
Mudra Communication Ltd is (A) News Agency (B) Advertising Agency ...
Dec 2010 (II)
The concept of co-variation contains the notion of
The concept of co-variation contains the notion of (A) visualisation ...
Advertising and Marketing Communication
Set of characteristics that make a brand unique in the market place:
A set of characteristics that make a brand unique in...
Dec 2005 (II)
Advertising education is organised by CAM in:
Advertising education is organised by CAM (Communication, Advertising and Marketing)...