Time angle is important in (A) Magazine copy (B) Feature stories (C) non-news copy (D) Broadcast copy Correct Ans: (D) Explanation: The time angle is essential in broadcast copy because it ensures that news remains timely, relevant, and impactful. Since television and radio focus on immediate information delivery, journalists must prioritize current and breaking news. […]
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Mille rate is associated with (A) Print media (B) Audio media (C) Visual media (D) Multimedia Correct Ans: (A) Explanation: Mille rate, also known as cost per mille (CPM), is a key advertising metric in print media. It calculates the cost of reaching one thousand readers through newspapers or magazines. Advertisers use this to compare
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_______ can be called as presentational media. (A) Magazines (B) Newspapers (C) Teletext (D) Body language Correct Ans: (D) Explanation: Presentational media refers to forms of communication where a person directly conveys messages through physical expression, voice modulation, and gestures. Among the given options, body language best fits this category, as it involves nonverbal cues
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Match List-I with List-II: List I- (Software) List II- (Purpose to use) (a) Director 1. To create webpage (b) Protool 2. To edit sound (c) Quark express 3. To create animation/multimedia film (d) Dreamweaver 4. To layout the page Codes: (a) (b) (c) (d) (A) 1 3 2 4 (B) 3 2 4 1 (C)
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Gatefold can be mostly seen in (A) Magazines (B) Newspapers (C) Books (D) Posters Correct Ans: (A) Explanation: Magazines commonly use gatefolds to create extended layouts that captivate readers. Designers and advertisers fold pages outward to display large images, creative layouts, or special advertisements. This technique provides extra space for storytelling and branding. Luxury brands,
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Identify the correct sequence of following magazines in terms of their circulation. (A) India Today, Sarita, Kangumum, Kumudam (B) Sarita, Kumudum, Kungumum, India Today (C) Kumudum, Kungumum, India Today, Sarita (D) India Today, Kungumum, Kumudum, Sarita Correct Ans: (D) Explanation: Understanding magazine circulation rankings is crucial for analyzing readership trends. Circulation refers to the number
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Which of the following terms is not related to printing process? (A) Offset (B) Flatbed (C) Rotary (D) Embargo Correct Ans: (D) Explanation: The term “embargo” does not relate to the printing process. Instead, it refers to a media or communication restriction. Specifically, an embargo imposes a delay or ban on publishing news or information
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Which of the following terms is not related to online media? (A) Weblog (B) Website (C) Gravure (D) Phishing Correct Ans: (C) Explanation: “Gravure” does not relate to online media, as it refers to a traditional printing method. This technique engraves images onto a cylinder and reproduces them in high quality, especially for magazines, packaging,
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