The originator of limited effects theory of mass media is (A) E M Rogers (B) Paul Lazarsfeld (C) Harold Innis (D) Harold Lasswell Correct Ans: (B) Explanation: Paul Lazarsfeld (Option B) originated the Limited Effects Theory of mass media. This theory shifts the view that media strongly influences the audience. Instead, it suggests that media’s […]
The originator of limited effects theory of mass media is Read More »
1. Which theory argues that media does not have a direct impact on audiences but instead reinforces pre-existing beliefs and opinions? a) Limited Effects Theory b) Uses and Gratifications Theory c) Cultivation Theory d) Hypodermic Needle Theory Correct Answer: a) Limited Effects Theory Explanation: Limited Effects Theory posits that media has a minimal effect on
Day 42- Daily Mass Communication Quiz (DMCQ) Read More »
Complete this quick ₹0 process and start exploring JMC Study Hub resources in just 1 minute.
Go to www.jmcstudyhub.com
Click Student from the top menu and complete login/signup.
Download the app and follow the same student login process.
Choose Free Demo Access product with price ₹0.
Finish checkout and enjoy free access instantly.
Access resources, lectures, tests and scorecards for free.
