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limited effects theory

The originator of limited effects theory of mass media is

Leave a Comment / Dec 2015 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

The originator of limited effects theory of mass media is (A) E M Rogers (B) Paul Lazarsfeld (C) Harold Innis (D) Harold Lasswell Correct Ans: (B) Explanation: Paul Lazarsfeld (Option B) originated the Limited Effects Theory of mass media. This theory shifts the view that media strongly influences the audience. Instead, it suggests that media’s […]

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Day wise DMCQ

Day 42- Daily Mass Communication Quiz (DMCQ)

Leave a Comment / DMCQ, MCQ (Question-Answer) /

1. Which theory argues that media does not have a direct impact on audiences but instead reinforces pre-existing beliefs and opinions? a) Limited Effects Theory b) Uses and Gratifications Theory c) Cultivation Theory d) Hypodermic Needle Theory Correct Answer: a) Limited Effects Theory Explanation: Limited Effects Theory posits that media has a minimal effect on

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