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Doordarshan’s 1993 Study on Development-Oriented Programmes

Leave a Comment / Mass Media, MCQ (Question-Answer), Sept 2013 (III), UGC-NET (Paper III) /

 An Audience Research Unit of Doordarshan conducted a study in 1993 which revealed that development-oriented programmes do not have viewership because of (A) Lack of local specificity (B) Absence of entertainment (C) Language barrier (D) Lack of diversity in programmes Correct Ans: (A) Explanation: In 1993, the Audience Research Unit of Doordarshan conducted a study […]

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Social Construction of Communication and Language

Leave a Comment / Mass Media, MCQ (Question-Answer), Sept 2013 (II), UGC-NET (Paper II) /

Assertion (A): Since languages and other systems are social products, every society will have a socially constructed grid of communication. Reason (R): Because language is the primary means through which values and norms of society are framed, expressed and reinforce(D) Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true,

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Which of the following is from the critical school of thought?

Leave a Comment / June 2010 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

Which of the following is from the critical school of thought? (A) Diffusion of innovations  (B) Cultivation analysis  (C) Cultural imperialism  (D) Uses and gratifications Correct Ans: (C) Explanation: Cultural imperialism belongs to the critical school of thought, which examines power structures in media and society. This theory argues that dominant nations influence and control

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