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Advertising and Marketing Communication
The Sovereignty of Perception: Why Your Brand Story Is No Longer Yours to Tell
The Illusion of Control For a century, corporate communication lived...
Dec 2014 (II)
Technical Writing Needs Both Writers and Subject Matter Experts
Assertion (A): Technical writing requires skillful writers and collaboration of...
June 2008 (II)
The Suppression of Radical Potential in Technological Innovation
Assertion (A): The “Law” of the suppression of radical potential,...
Dec 2006 (II)
Alex Inkeles used attitude items to construct a scale of modernity:
Alex Inkeles used attitude items to construct a scale of...