Diffusion of Innovation Theory recognises non-adopters of innovations

Leave a Comment / Dec 2015 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

The Diffusion of Innovation Theory recognises non-adopters of innovations as (A) majority (B) minority (C) late adopters (D) laggards Correct Ans: (D) Explanation: The Diffusion of Innovation Theory, developed by Everett Rogers, explains how new ideas and technologies spread through society over time. It divides adopters into five categories: innovators, early adopters, early majority, late […]

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