Information Archives - JMC Study Hub

The key feature of media performance is

Leave a Comment / Mass Media, MCQ (Question-Answer), Sept 2013 (III), UGC-NET (Paper III) / Nivisha Kapoor

The key feature of media performance is (A) Mobilization (B) sensationalization (C) Personalization (D) Urbanization Correct Ans: (D) Explanation: The key feature of media performance is urbanization. As cities grow, media consumption patterns change significantly. Urban centers become hubs for information, communication, and media innovation. With more people living in cities, media organizations must adapt […]

The key feature of media performance is Read More »

“Revolution of the empowerment of the media consumer” is by

Leave a Comment / MCQ (Question-Answer), Sept 2013 (III), Theories and Models, UGC-NET (Paper III) / Nivisha Kapoor

“Revolution of the empowerment of the media consumer” is argued by (A) Denis Mcquail (B) Julious Reuters (C) Benjamin Benett (D) Richard Rosenberg Correct Ans: (B) Explanation: Julious Reuters argued for the “Revolution of the empowerment of the media consumer.” He believed that media audiences no longer remain passive receivers of information. Instead, they now

“Revolution of the empowerment of the media consumer” is by Read More »

The term ‘broadcasting’ was borrowed from

Leave a Comment / Mass Media, MCQ (Question-Answer), Sept 2013 (III), UGC-NET (Paper III) / Nivisha Kapoor

The term ‘broadcasting’ was borrowed from (A) Radio (B) Television (C) Agriculture (D) Banking Correct Ans: (C) Explanation: The term broadcasting originally belonged to agriculture. Farmers used it to describe the scattering of seeds over a large area. Over time, the media industry borrowed this term. They used it to explain how radio and television

The term ‘broadcasting’ was borrowed from Read More »

Interaction with media contents and critically analyzing them is

Leave a Comment / Mass Media, MCQ (Question-Answer), Sept 2013 (II), UGC-NET (Paper II) / Nivisha Kapoor

Interaction with media contents and critically analyzing them is known as (A) Media convergence (B) Media literacy (C) Media analysis (D) Media critique Correct Ans: (B) Explanation: Media literacy refers to the ability to interact with media content while critically analyzing its messages. It enables individuals to evaluate information, identify biases, and make informed decisions.

Interaction with media contents and critically analyzing them is Read More »

When the receiver is in little need of information, it is

Leave a Comment / MCQ (Question-Answer), Sept 2013 (II), Theories and Models, UGC-NET (Paper II) / Nivisha Kapoor

When the receiver is in little need of information, it is known as (A) Passive search (B) Passive attention (C) Active search (D) Active attention Correct Ans: (B) Explanation: Passive attention occurs when people receive information without searching for it. They notice the message but do not focus on it. This happens in daily life,

When the receiver is in little need of information, it is Read More »

‘Deep throat’ was the source of information for the reporters

Leave a Comment / Dec 2012 (II), Journalism, MCQ (Question-Answer), UGC-NET (Paper II) / Nivisha Kapoor

‘Deep throat’ was the source of information for the reporters investigating (A) The Watergate scandal (B) The Irangate scandal (C) The Profumo-Christine Keeler scandal (D) The Mundhra scandal Correct Ans: (A) Explanation: Deep Throat was the secret source who provided key information to reporters investigating the Watergate scandal. This scandal, which took place in the

‘Deep throat’ was the source of information for the reporters Read More »

Central to the uses and gratifications approach would be

Leave a Comment / June 2012 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) / Nivisha Kapoor

Central to the uses and gratifications approach in communication would be (A) Messages (B) Channels (C) Audiences (D) Encoders Correct Ans: (C) Explanation: The uses and gratifications approach places audiences at the center of media consumption. This theory, developed by Elihu Katz, Jay G. Blumler, and Michael Gurevitch, explains why people actively choose media based

Central to the uses and gratifications approach would be Read More »

Charles R. Wright the first theorist who identified media function

Leave a Comment / June 2012 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) / Nivisha Kapoor

Charles R. Wright was the first theorist who identified the media function of (A) Information (B) Education (C) Interpretation (D) Entertainment Correct Ans: (D) Explanation: Charles R. Wright was the first theorist to identify entertainment as a key function of mass media. Firstly, he analyzed how media serves various roles in society. He found that

Charles R. Wright the first theorist who identified media function Read More »

Information

The term ‘broadcasting’ was borrowed from

Interaction with media contents and critically analyzing them is

When the receiver is in little need of information, it is

‘Deep throat’ was the source of information for the reporters

Charles R. Wright the first theorist who identified media function

"India's first dedicated and largest learning platform of Journalism and Mass Communication"

Quick Link

Creatives Link

Recommended

Preparation Link

Subscribe to Our Newsletter

Table of Contents

Want to crack UGC-NET Exam?

Courses out for June 2025 Exam.

Hurry up now.

Want to crack UGC-NET Exam?

Courses out for June 2025 Exam.

Hurry up now.