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The key feature of media performance is

The key feature of media performance is (A) Mobilization (B) sensationalization (C) Personalization (D) Urbanization Correct Ans: (D) Explanation: The key feature of media performance is urbanization. As cities grow, media consumption patterns change significantly. Urban centers become hubs for information, communication, and media innovation. With more people living in cities, media organizations must adapt […]

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“Revolution of the empowerment of the media consumer” is by

“Revolution of the empowerment of the media consumer” is argued by (A) Denis Mcquail (B) Julious Reuters (C) Benjamin Benett (D) Richard Rosenberg Correct Ans: (B) Explanation: Julious Reuters argued for the “Revolution of the empowerment of the media consumer.” He believed that media audiences no longer remain passive receivers of information. Instead, they now

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The term ‘broadcasting’ was borrowed from

The term ‘broadcasting’ was borrowed from (A) Radio (B) Television (C) Agriculture (D) Banking Correct Ans: (C) Explanation: The term broadcasting originally belonged to agriculture. Farmers used it to describe the scattering of seeds over a large area. Over time, the media industry borrowed this term. They used it to explain how radio and television

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Interaction with media contents and critically analyzing them is

Interaction with media contents and critically analyzing them is known as (A) Media convergence (B) Media literacy (C) Media analysis (D) Media critique Correct Ans: (B) Explanation: Media literacy refers to the ability to interact with media content while critically analyzing its messages. It enables individuals to evaluate information, identify biases, and make informed decisions.

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When the receiver is in little need of information, it is

When the receiver is in little need of information, it is known as (A) Passive search (B) Passive attention (C) Active search (D) Active attention Correct Ans: (B) Explanation: Passive attention occurs when people receive information without searching for it. They notice the message but do not focus on it. This happens in daily life,

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‘Deep throat’ was the source of information for the reporters

‘Deep throat’ was the source of information for the reporters investigating (A) The Watergate scandal (B) The Irangate scandal (C) The Profumo-Christine Keeler scandal (D) The Mundhra scandal  Correct Ans: (A) Explanation: Deep Throat was the secret source who provided key information to reporters investigating the Watergate scandal. This scandal, which took place in the

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Central to the uses and gratifications approach would be

Central to the uses and gratifications approach in communication would be (A) Messages (B) Channels (C) Audiences (D) Encoders  Correct Ans: (C) Explanation: The uses and gratifications approach places audiences at the center of media consumption. This theory, developed by Elihu Katz, Jay G. Blumler, and Michael Gurevitch, explains why people actively choose media based

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Charles R. Wright the first theorist who identified media function

Charles R. Wright was the first theorist who identified the media function of (A) Information (B) Education (C) Interpretation (D) Entertainment  Correct Ans: (D) Explanation: Charles R. Wright was the first theorist to identify entertainment as a key function of mass media. Firstly, he analyzed how media serves various roles in society. He found that

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