The description of mass media as magic multipliers was given by: 

Leave a Comment / June 2007 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

The description of mass media as magic multipliers was given by:   (A) Walter Lippmann (B) Denis McQuail (C) Daniel Lerner (D) Wilbur Schramm Correct Ans: (D) Explanation:Wilbur Schramm, a renowned communication theorist, called mass media “magic multipliers.” He used this term to highlight the media’s power in shaping society. According to Schramm, media can amplify […]

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