IMRB is a unit of: (A) United Thompson Associates (B) Universal Thompson Associates (C) Hindustan Thompson Associates (D) Indian Thompson Associates Correct Ans: (C) Explanation: IMRB (Indian Market Research Bureau) is a unit of Hindustan Thompson Associates (HTA). Established in 1971, it quickly became India’s leading market research agency. Before IMRB, businesses relied on limited data for decision-making. As a result, they struggled to understand consumer preferences. However, IMRB introduced structured market research, allowing brands to make informed decisions. Its insights helped companies develop better products and marketing strategies. HTA, now called Wunderman Thompson, was already a top advertising agency in India. Therefore, it created IMRB to support businesses with accurate market data. Over the years, IMRB expanded its services, covering sectors like retail, media, and digital marketing. Consequently, it became a trusted name in the industry. IMRB set high standards for research in India. For example, it used surveys, focus groups, and advanced data analysis to provide reliable insights. Many global brands trusted IMRB’s research to shape their strategies. Due to IMRB’s success, market research in India grew rapidly. It paved the way for new research firms and advanced analytics. Today, market research is a crucial part of advertising and business strategy. Clearly, IMRB’s legacy remains strong. It played a key role in professionalizing India’s research industry, making data-driven marketing the norm.